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PA Liquor store name change: Brilliant!

wine_bottlesIn what is shaping up to be one of the most brilliant marketing coups of all time, the Pennsylvania Liquor Control Board (PLCB) is about to change the name of all its state-owned and operated stores.

According to PLCB CEO Jon Conti, “We no longer think that Wine and Liquor Shoppes is in touch with today’s consumers…which is why we want to change the names to Liquor and Wine Shoppes.

The cost of making the change would be about 42-million dollars, which Mr. Conti says is “Well worth it. I consider it my own little stimulus plan for sign companies across the state.”

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